👷♀️ With cookies we can improve our website
We use Google Analytics for example, this helps us gain insights into how people use the website.
Another tool we use is Hotjar, so we can see how people move around the website (yes indeed, quite freaky, you can see how people move their mouse over the site). 😱
👨👨👧 Internal discussion
We had an internal discussion whether we should not stop measuring these things (and therefore no longer place cookies), because of respecting the privacy of our visitors. But we still came to the conclusion that we like to measure these things because they really help us improve the website.